Amy Africa
Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. Amy has been widely published in industry magazines and e-zines. An engaging, entertaining speaker, she has been featured at web conferences around the globe.
10:00 - 11:00 AM
For: CEOs, Presidents, Vice Presidents, Marketing Directors, IT Directors
If your company sells products through its website, this session will give you the information you need to drive sales and increase the ROI of your website.
Amy Africa - the leader in driving web usability through ground-breaking research, reveals how people navigate websites and what you absolutely need to know when designing a site for e-commerce. She'll share the facts about selling on the web, including:
- How navigation is designed to leverage the way people's eyes move across the web page
- How and where visuals should be placed on the page
- How to use triggers that spur customers to action
- How to keep customers engaged from entry through purchase
Amy will share her extensive experience and insight gained from years of website design and research in a straight-forward style that cuts through the jargon and gets right to the point - how to build a website that drives profit.
If you use your website to sell products or services, this is the essential session for you. Amy’s incredible direct marketing skills, combined with proven web techniques, will give you the information you need to build a thriving e-commerce website. Amy has reserved 10 minutes at the end of her session for Q&A.